"For many a watch is just a fashion item, for a Dr. , it’s a tool."
The watches they created are very efficient with a practical design. They offer a quartz movement, military strap with choice of 4 colors, and they are water resistant up to 50m. This alone makes them very cool. What make them even cooler is that all of these watches are just $95, an amazing value. They are able to give such a great price by cutting out the middle man and selling directly to you.